Development of a corporate branding
Company Foundations: Who You Are
Before building a strong brand, it is crucial to understand the basics of the company. This includes the company name, its history, and the founding team along with their experiences. Additionally, the current status, whether a startup or an established business, plays a significant role in shaping the branding strategy.
Service Portfolio & Customer Value: What You Offer
A clear picture of the product and service portfolio is essential for branding. This involves highlighting specific offerings, signature products, and the core competencies of the company. Equally important is defining the customer benefit: What problem does the company solve, and what advantages does it offer compared to competitors?
Target Audience & Market Environment: Who You Want to Reach
To position the brand successfully, it is vital to define the target audience precisely. This includes demographic details, customer needs, challenges, and purchasing motivations. Additionally, analyzing the market environment is crucial: Who are the main competitors, what market gaps exist, and which best practices can be adopted?
Brand Identity & Communication: How You Want to Be Perceived
Brand identity is the core of branding. It is shaped by the company's vision, mission, and key values. The goal is to formulate a consistent brand promise and establish the desired brand personality. Simultaneously, the communication strategy is critical: What messages should be conveyed, which tone fits the brand, and through which channels will the target audience be reached?
Visual Identity & Online Presence: How You Present Yourself
The visual appearance—from the logo to colors and fonts to the entire website design—significantly influences brand perception. A well-structured website with clear navigation and high-quality content is essential. This includes the technical foundation (domain, mail server) and a professional presence on social media and Google Business to enhance brand visibility.
Practical Implementation & Timeline: How It Becomes Reality
In the end, practical execution matters: What specific branding materials are needed, and within what timeframe should the initiatives be implemented? Budget considerations and defining milestones throughout the project are also important. A clear plan ensures the brand is launched effectively and professionally into the market.
Brand Development & Corporate Identity (CI)
We develop memorable and representative logos, design holistic corporate identity (CI) and corporate design (CD) guidelines and create comprehensive style guides to ensure a consistent brand presence.
Web design & Development
Our tailor-made websites perfectly reflect the brand identity, are optimized for all end devices thanks to responsive designs and offer a high level of user-friendliness through simple navigation and optimized user experience (UX); in addition, we take care of the setup and training of content management systems (CMS) so that you can maintain your website content independently.
Digital business setup
We take care of setting up professional email addresses, selecting suitable domains and help you implement key business tools such as accounting solutions (e.g. Lexoffice, SevDesk), scheduling tools (e.g. Calendly, Microsoft Bookings) and customer relationship management (CRM) systems (e.g. HubSpot, Zoho CRM); we also provide advice, integration and management of social media channels as well as creating and maintaining your Google Business Profile to increase local visibility.
Online Marketing & Advertising
With targeted search engine optimization (SEO), we improve your organic reach, while we increase your brand awareness through professionally created Google Ads campaigns (SEA) and targeted social media ads on platforms such as Instagram and Facebook; our content marketing rounds off the offer with valuable content (e.g. newsletters) for effective customer acquisition.
Graphic Design & Print Media
We design creative logos that reflect your brand and offer a wide range of print media. From business stationery such as letterhead and business cards to appealing advertising materials such as flyers, brochures and posters to everyday advertising materials such as merchandising articles and high-quality corporate publishing.
Content-Production
Our team creates high-quality photo and video content that presents your brand visually and can be used for websites, social media and marketing campaigns.
Social Media Management
We take over the management of your social media channels, develop content strategies, create target group-relevant posts and ensure maximum reach and engagement through continuous support.
Media Consultation
We offer professional advice on media relations, support the development of communication strategies and ensure that your brand is optimally placed in the appropriate media.
